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Customer Centric Selling
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Sales Tips: Are You Doing More Selling Than Managing?

By Frank Visgatis, President & Chief Operating Officer, CustomerCentric Selling® - The Sales Training Company Many years ago, after an 18-month stint as an application engineer (i.e. techie), I was given my first sales

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Customer Centric Selling
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Sales Tips: Tread Carefully with ROI Calculators

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company I’m a big proponent of discovering the potential value to your prospect of acquiring and utilizing

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Sales Tips: Market Your Message (Part Four)

People will always listen to someone who they think can help them solve their problems, so the most successful sales messages give concrete answers to that burning question ‘What’s in

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Sales Tips: Accelerating Close Dates

By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company We’re getting to that time of year when salespeople take a hard look at where they’ll end up for

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Sales Tips: Can You Make It Through the “Dip?”

Seth Godin, author of Purple Cow, released a book called The Dip. In it he debunks the myth attributed to Vince Lombardi that “winners never quit and quitters never win.” In

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Sales Tips: Is Your Organization Customer-Centric?

By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company It’s that time when adults don costumes for Halloween parties. Some go out of their way to be different

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Customer Centric Selling
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Sales Tips: 3 Mistakes to Avoid with Sequence of Events

Recently I received a few questions about the Sequence of Events (SOE) and its applicability when the product being sold is relatively inexpensive or when the prospect won't agree to

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Sales Tips: The Death Knell for Traditional Selling

Until the mid-90's, vendors enjoyed the luxury of exerting control over buyers because they were the keepers of all information about their offerings. If a buyer wanted to learn about

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Sales Tips: Closing Early Should be the Exception Not the Rule

Having carried a bag and managed sales organizations before, we understand that there will be times when it may be necessary to attempt to close an opportunity before it's really

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