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Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner When some marketing professionals think about surveys, they generally think about close-ended feedback. Close-ended feedback, which is typically collected in online surveys, involves rating
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Building a strong customer base is a game of inches, as the football analogy goes. To sell the deal, you have to find the
By John Holland, Chief Content Officer, CustomerCentric Selling® At the risk of sounding like my parents, selling seemed so simple 25 years ago. Sales was on its own island and were
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Can you salvage a deal that’s on track for a loss? And if you can, what does it take to recover it? For this
Guest post by Primary Intelligence, CustomerCentric Selling® Partner Any electrical socket around you provides a tap to a near endless supply of energy. Inside the wires, there is enough power to run
Sales Tips: Buyers Have Changed. Has Your Sales Approach Changed?By John Holland, Chief Content Officer, CustomerCentric Selling®It would be hard to disagree that today’s buyers:Leverage the Internet and social networkingBring
Sales Tips: Leaders Are Readers By Frank Visgatis, President Chief Operating Officer, CustomerCentric Selling®