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By John Holland, Chief Content Officer, CustomerCentric Selling® Vendors and their marketing staffs have faced many challenges in managing inbound leads. For vendors selling complex, expensive offerings website visitors provide less
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner When some marketing professionals think about surveys, they generally think about close-ended feedback. Close-ended feedback, which is typically collected in online surveys, involves rating
Guest Post by Evie Cooper, Business Blogger It doesn’t matter how careful you are – the world is full of variables, and you’ll inevitably encounter a situation where a customer distrusts
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner At the most basic level, win loss analysis helps sales, marketing, and product leaders understand the reasons for their organizational wins and losses so that they
By Kayleigh Alexandra, Content Writer for Micro Startups Let’s get one thing straight right away — people don’t inherently dislike being sold to. In fact, they often welcome it. It’s exciting and
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner What are the chances you can win a B2B sales deal that’s priced higher than your competitors? As challenging as it may be, winning a
By John Holland, Chief Content Officer, CustomerCentric Selling® The days are getting noticeably shorter. That means summer is winding down and sellers will soon be in the last quarter stretch run
By John Holland, Chief Content Officer, CustomerCentric Selling® The quality of a salesperson’s life in pursing opportunities is highly dependent on their starting point in the organization. I hope you would agree
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Although B2B buyers are most interested in product features and functionality when evaluating companies, buyer’s perception of your company can sway their decision in