Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

Customer Centric Selling® Announces Independent Assessment of Its Sales Training Effectiveness

Third-Party Evaluation Reflects CustomerCentric Selling’s® Commitment to Client Satisfaction

Atlanta, GA, March 2, 2011

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, recently completed a thorough assessment of its capabilities conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. CustomerCentric Selling® sought the evaluation to acquire unbiased, candid feedback on its strengths and challenges as a sales training provider.

According to John Holland, CustomerCentric Selling® Co-founder and Co-author, the ESR evaluation is part of CustomerCentric Selling’s® commitment to providing superior sales training that delivers measurable, long-term results. Mr. Holland states, “We are honored to be evaluated and profiled by the ES Research Group (ESR), and firmly believe in value of the information provided by ESR for those in our industry who are seeking a trusted and reliable source of unbiased information.”

ESR is the only company to offer independent, methodology-based evaluations of sales training providers. In 2006, it began publishing an annual Vendor Guide that initially provided assessments of 15 leading sales training companies. The popularity of the Vendor Guide indicated a demand for in-depth, impartial research and evaluations of sales training providers. ESR responded by dramatically expanding the number of companies reviewed, the depth of analysis of each company, and the options available to purchase the reports.

“Money is often wasted because companies select sales training providers that are not the right match for them. Through ESR’s in-depth research and extensive knowledge of the sales training marketplace, we are able to help companies make informed sales training decisions that result in measurable improvements in sales performance,” says Dave Stein, founder and CEO of ESR.

ES Research Group’s sales training provider assessments are available for a fee on an a la carte or subscription basis. An annual subscription entitles the user to complete access to all research and reports issued by ESR or individual company reports are available starting at $95.00. For more information, visit the company’s website at

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for 2009 and 2010 and also made Selling Power’s Top 10 Sales Process Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. For more information, visit, or contact Jill Perez at

About ES Research Group, Inc.

Based in West Tisbury, MA, ES Research Group (ESR) is a business advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs. ESR offers a range of analytic and assessment reports, teleconferences and advisory services. ESR is the only source for independent research and advice on sales performance improvement programs and the companies that provide them. Visit