Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

Customer Centric Selling® Enables NorthEast Electrical to Increase Sales, Improve the Win Rate, and Seize Control of Market Share

TNorthEast Electrical Adopts the CustomerCentric Selling® Methodology to Greatly Improve Sales Performance and Achieve Sustainable Sales Growth

Atlanta, GA, March 14, 2011

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced the notable success of another of its clients, NorthEast Electrical, in implementing the CustomerCentric Selling® methodology. NorthEast Electrical successfully adopted the CCS® sales process to achieve their goals and address their needs for optimal results and benefits already witnessed from using the CustomerCentric Selling® sales methodology.

Shawn Mumma, Vice President of Sales, NorthEast Electrical Distributors, states, “If a business wants to see improved sales performance, employing CustomerCentric Selling® with a very disciplined implementation and planned reinforcement over a multi-year period of time will most definitely deliver sustained improvement in sales, gross profits, and customer loyalty.”

NorthEast Electrical chose CustomerCentric Selling® due to how well the sales methodology supports the value-based selling approach needed, the intuitive and simple sales process that all salespeople can easily learn and follow, in addition to a high recommendation by a key supplier who had firsthand experience with CustomerCentric Selling®.

Sharon Parker, CustomerCentric Selling® Business Partner who worked with NorthEast Electrical, states, “I’m very happy with how well Shawn and his team have leveraged the CustomerCentric Selling® methodology within their organization. Given their current success rate, the sustainable growth is tremendous and promises to continue exceeding expectations for many years to come.”

Read the complete NorthEast Electrical case study by visiting:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for 2009, 2010, 2011, and also made Selling Power’s Top 10 Sales Process Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. For more information, visit, email Jill Perez jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.