Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Expands Sales Training Offerings to Include the New CCS® Refresher Workshop: “What do you do when?”

CCS® Refresher Designed to Address Common Selling Challenges and Offer Suggested Ways to Respond Using the CustomerCentric Selling® Methodology

Atlanta, GA, August 23, 2010

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced the addition of the CCS® Refresher Workshop to its sales training workshop offerings. The new workshop is developed in a “What do you do when…?” format and designed to address common selling challenges clients encounter and to offer suggested ways to respond by revisiting the CustomerCentric Selling® methodology.

Post workshop, many clients have asked for refresher training that can aid in the ongoing adoption, execution and use of CustomerCentric Selling®. Management is not often sure of what they want or need other than a ‘refresher’, which is where this workshop provides value. The intention in developing the CCS® Refresher Workshop is to address the sales manager’s performance observations, allow the workshop attendees to express what is most important to them, align with their specific interests, allow the CCS® Instructor to focus on those issues that give them the most difficulty, and encourage them to conclude how to address their own selling issues through the application of CustomerCentric Selling® and its Core Concepts. The workshop content consists of lecture, group discussion, skill-practice and in-class exercises where applicable.

Gary Walker, CustomerCentric Selling® Co-founder, states, “We are very pleased to offer this workshop to both our current and new clients as a way to reinforce the CustomerCentric Selling® methodology. Optimal sales process adoption and execution is key to achieving true potential and success, especially during this more challenging times in the marketplace that our clients are facing.”

For more information about the CCS® Refresher Workshop, please contact Co-founder Gary Walker at or +1.800.993.1228, ext. 702. For more information about CustomerCentric Selling® and the workshops available, please see:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at