Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Helps acrolinx Unify and Standardize the Sales Process

acrolinx Uses CustomerCentric Selling® as a Cornerstone to Grow the Business for Optimized Sales Performance Across the Organization

Atlanta, GA, November 8, 2010

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced that acrolinx, a leading technology provider for Information Quality Management, is utilizing the singular sales process provided by CustomerCentric Selling® as the foundation for meeting its revenue objectives.

Tony Ehrens, General Manager and VP of Sales of North America for acrolinx, states, “CustomerCentric Selling® is a great foundation for establishing a single language and process that the entire organization can follow, from the executive level to sales and marketing. I strongly believe and stand by the CCS® methodology which has worked for me before and is why I’ve chosen it again now. Simply put, CCS® works.”

Tony was not new to CustomerCentric Selling® when he selected the sales methodology as the framework of choice in reaching his business objectives for acrolinx. Tony has extensive entrepreneurial experience and had successfully implemented CustomerCentric Selling® at Red Dot Solutions prior to joining acrolinx. At Red Dot, Tony was able to achieve record sales performance that helped significantly grow the business using the CCS® sales process, so he knew the methodology works firsthand which was precisely what he knew acrolinx needed to achieve its business goals.

Gary Walker, CustomerCentric Selling® Co-founder who has worked with Tony at both acrolinx and Red Dot, states, “We are very happy to be working with Tony again and are confident that the CustomerCentric Selling® methodology will prove successful for acrolinx in achieving its revenue objectives.”

About acrolinx

acrolinx is the leader in Information Quality Management. Their award-winning linguistic technology, acrolinx IQ™, optimizes content creation to improve efficiency and consistency, accelerate time-to-market for products and decrease localization costs. The world’s smartest companies including Adobe, Cisco, IBM, Siemens, Philips and Caterpillar rely on acrolinx to advance their information development process. For more information about acrolinx, please see:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at