Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Helps Knovel Optimize Sales Performance for Improved Results and Efficiency

Knovel Successfully Adopts the CustomerCentric Selling® Methodology, Providing a Single Sales Process for Significantly Increasing Sales

Atlanta, GA, October 5, 2010

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced that Knovel, a leading technology engineering provider, has greatly improved sales performance and efficiency by utilizing the singular and solid sales process provided by CustomerCentric Selling®.

John Dooley, VP of Global Sales for Knovel, states, “CustomerCentric Selling® (CCS®) has helped us to dramatically optimize our sales performance by bringing our salespeople onto the same page with regards to how we sell, the language we use and the process we follow.”

Indeed, Knovel’s sales organization has learned to dramatically improve pipeline management and opportunity qualification, which has optimized overall sales performance. Prior to CustomerCentric Selling®, Knovel was faced with the issue of having several different salespeople on a team who brought with them their own sales methodologies and processes. As a result, everyone was speaking their own language and following their own process, which did not prove efficient for Knovel achieving its sales potential. Since CustomerCentric Selling®, Knovel now has a standardized and consistent set of tools and process in place for the entire sales organization to follow that ensures opportunities are managed in the same fashion using the same vernacular, and communicated throughout each step of the sales cycle.

Gary Walker, CustomerCentric Selling® Co-founder who has worked with Knovel along with CCS® Business Partner, Jim Naro, states, “We are very pleased with how well Knovel has performed since implementing the CustomerCentric Selling® sales process. Their results are proof that the methodology works when all facets of the sales organization embrace and adhere to a single formula that has been shown to work, as with so many of our clients across all verticals and sizes.”

For more information about Knovel, please see:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at