Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Invites Its Clients to Attend the Sales Process Management™ Workshop Free of Charge

Sales Process Management™ Workshop Designed to Empower the Sales Leadership Team for Successful Execution of the CustomerCentric Selling® Methodology

Atlanta, GA, September 3, 2010

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced an invitation to its existing clients to attend the Sales Process Management™ Workshop at no charge. The Sales Process Management™ Workshop is specifically for first and second line sales managers who are managing salespeople who have been trained in CCS® and helps clients fully maximize their investment in the CustomerCentric Selling® methodology by focusing on the important role of sales leadership.

With nearly a decade of experience working with clients around the globe, CustomerCentric Selling® realizes that the key to the successful implementation of a sales process is fully dependent on the support and commitment of the sales management team. In most cases, sales managers are identified and promoted based on their ‘sales’ prowess rather than their ‘management’ prowess. Ultimately, many of the managers are charged with the implementation of the company’s sales process. The challenge arises when typically these managers are unable to teach or coach others how to sell successfully since they may have been promoted without ever having learned a process, or at least one that they consciously followed. As a result, they might have difficulty articulating and teaching a process to their direct reports, which leaves the sales organization at a disadvantage without fully optimizing the methodology delivered.

As a solution, CustomerCentric Selling® has designed the Sales Process Management™ Workshop to prepare the sales leadership team to create and own the management system that will enable them to support the implementation of the sales process in the long-term, and leverage the knowledge and skills necessary to proactively reinforce the behaviors that will maximize the value of the sales training their people received.

Gary Walker, CustomerCentric Selling® Co-founder, states, “We believe in investing in our clients as they have invested in us, which is why we’re offering this workshop complimentary for no cost to our clients twice a year. The workshop covers areas important to the sales manager, such as calculating the ideal pipeline, using pipeline analysis to identify skill deficiencies and coaching.”

For more information about the CustomerCentric Selling® Sales Process Management™ Workshop, upcoming dates, location or to register, please visit:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at