Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Offers Its Clients the Highly Acclaimed Sales Process Management™ Workshop in Boston Free of Charge

Highly Received Sales Process Management™ Workshop Held in Denver Now Also Available in Boston with the First Scheduled for April 12th

Atlanta, GA, January 24, 2011

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced an invitation to its existing clients to attend the Sales Process Management™ Workshop in Boston, Massachusetts on April 12th. As with the inaugural workshops delivered last fall in Denver, the Boston workshop will also be offered at no charge. The Sales Process Management™ Workshop is specifically designed for first and second line sales managers who manage salespeople who have been trained in CCS®. The workshop is intended to help clients fully execute and maximize their investment in the CustomerCentric Selling® methodology by focusing on the important role of sales leadership. The underlying concept behind this workshop is the understanding that successful sales process implementation and adoption is not optimal unless supported by sales management. Vince Tornillo, Director of Commercial Sales for NovoDynamics who attended the Denver workshop, writes, “Thank you for your investment and for providing me the opportunity to attend your Sales Process Management™ Workshop. It was extremely valuable in how it reinforced and revived some fundamental principles, philosophies and processes that will be paramount as I build my sales team.”

With nearly a decade of experience working with clients around the globe, CustomerCentric Selling® realizes that in most cases, sales managers are identified and promoted based on their sales prowess rather than their management prowess. Ultimately, much of management is charged with the implementation of the company’s sales process. Herein, the challenge arises when typically these managers are unable to coach others how to sell successfully since they may have been promoted without ever having learned a process, or at least one that they consciously followed. As a result, they might have difficulty articulating and teaching a process to their direct reports, which leaves the sales organization at a disadvantage without fully optimizing the methodology delivered.

As a solution, CustomerCentric Selling® launched the Sales Process Management™ Workshop in Denver last fall to prepare the sales leadership team to create and own the management system that will enable them to support the implementation of the sales process in the long-term, and leverage the knowledge and skills necessary to proactively reinforce the behaviors that will maximize the value of the sales training their people received. Further testament to the success of the Sales Process Management™ Workshop, Reid Mellot, Regional Vice President of Recondo Technology who also attended the first workshop, adds, “I believe this workshop was an overwhelming success. I’m confident the new ideas and process will increase our revenue opportunity.”

Frank Visgatis, CustomerCentric Selling® Co-founder and Co-author, states, “After the high marks we received for the Denver workshop several months ago, we wanted to offer the same in Boston this year since we strongly believe in investing in our clients as they have invested in us. As before, we’re offering this workshop complimentary for no cost to our clients with another one schedule for this October in Denver.” Visgatis adds, “Without a doubt, the Sales Process Management™ Workshop is highly beneficial to all levels of sales management to ensure optimal success with the CustomerCentric Selling® methodology.”

For more information about the CustomerCentric Selling® Sales Process Management™ Workshop scheduled in Boston or to register online, please visit:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at