Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Partners with iLantern to Host Quarterly Webinar Series

CustomerCentric Selling® Announces Co-hosted Webinar Series to Help Salespeople Better Understand the Buyer and Improve Sales Performance

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Atlanta, GA, September 10, 2012

CustomerCentric Selling® (CCS®), a proven sales methodology for improving revenue growth and sales performance, today announced a new Webinar series co-hosted with strategic alliance partner, iLantern, the leading provider of dynamic event data and customizable trigger solutions to help in all stages of the sales and marketing cycles.

CustomerCentric Selling® President and Chief Operating Officer, Frank Visgatis, states, “We’re pleased to offer these Webinars to our audience in hopes that we’ll be able to paint a more accurate picture of today’s competitive sales landscape and the well-informed, savvy buyer.” Visgatis adds, “Even given the current economic environment, this selling landscape can be successfully navigated using a buyer-oriented sales approach and dynamic event-triggered solution. The end goal is to inform, educate and arm our clients with the sales process and toolsets required to more efficiently prospect and close more deals.”

The first Webinar is scheduled for October 16 at 11am ET and is geared towards sales professionals at all levels who might be experiencing challenges knowing how to break into new sales opportunities and as a result, struggling with making their numbers. By delving into the selling lifecycle that is based on a buyer-oriented sales process, salespeople who attend this Webinar will learn how to be more successful in approaching buyers and take steps towards significantly improving sales performance.

Charlie Allieri, CEO and Co-founder of iLantern, states, “In today’s world, clients use information on the web to be informed about your solutions. Therefore, a sales person needs to be equally informed about their prospect’s needs to bring any value to the table. The combination of the buyer-orientated sales model and iLantern delivers the methodology and technology to constantly be in alignment with the prospect’s condition to insure the shortest path to closure. This Webinar series gives us a great opportunity to explore how technology and best-of-breed selling skills can be applied throughout the sales life cycle to increase the proficiency and effectiveness of discovering needs as a prospect’s condition changes.”

Visit this page to learn more about the Webinar and to register:

About iLantern
iLantern is the leading provider of dynamic event data and customizable trigger solutions to help in all stages of the sales and marketing cycles. Providing network and monitoring expertise, iLantern is capable of delivering unique and relevant information that helps organizations realize and execute marketing and sales opportunities to the right leads at the right time. iLantern was founded in 2005 and is headquartered in Wellesley, Massachusetts.

Find out more about how iLantern can revolutionize lead scoring at: Stay connected to iLantern via Facebook, Twitter, LinkedIn and YouTube. Contact Beth Cohen King +781- 318-3730, x201.

About CustomerCentric Selling® – The Sales Training Company
CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for four consecutive years: 2009, 2010, 2011, 2012; CCS® has also made Selling Power’s Top 10 Sales Process Companies list. Stay connected to CustomerCentric Selling® via Twitter, LinkedIn, Facebook and YouTube. For more information, visit, email Jill Perez jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.