Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Partners with Sales Mentor To Help Clients Achieve Even Faster, More Predictable Sales Results

Customized Virtual Coaching Optimizes Adoption and Implementation of the CustomerCentric Selling® Sales Process

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Atlanta, GA, November 12, 2012

CustomerCentric Selling® (CCS®), a proven sales methodology for predictably improving revenue growth and sales performance, today announced a strategic alliance partnership with Sales Mentor, an innovator in virtual coaching technology. The combination of the entities further differentiates CustomerCentric Selling® as the leader in sales force productivity.

The challenge in implementing a new sales methodology in a sales force is inertia; the day-to-day pressure of making quota frequently overwhelms the best intentions of salespeople and managers. Without a structured, easily accessed roadmap, old habits creep back into the sales process. Sales Mentor leverages an innovative multimedia platform to give salespeople a virtual guide to manage sales cycles.

Gary Walker, Executive Vice President of Channel Sales and Operations for CustomerCentric Selling®, states, “We’re excited about partnering with Sales Mentor because their technology is an ideal complement to our methodology. Sales Mentor leverages their breakthrough platform to support and guide clients’ adoption and implementation of their new sales process.”

Sales Mentor for CustomerCentric Selling® is an interactive multimedia SaaS (Software as a Service) application that is customized to the steps in the CCS® process. Each step has just-in-time multimedia guidance, reinforcement, customizable templates and examples to ensure salespeople are following the CustomerCentric Selling® sales methodology. Managers have an interactive dashboard to easily review the sales process and progress of each account. They can confirm conformity and manage the progress of each account thought the CustomerCentric Selling® sales process and make real time correction with their staff.

“We are thrilled to be working with CustomerCentric Selling® as a new strategic alliance partner. I believe any sales organization that follows the CCS® methodology diligently will see dramatic increases in revenue and more reliable forecasting. We’re excited to be able to provide custom tools to make it easier for salespeople to execute the CustomerCentric Selling® sales methodology and managers to manage to it,” states George Langan, Chief Executive Officer of Sales Mentor.

About CustomerCentric Selling® – The Sales Training Company
CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for four consecutive years: 2009, 2010, 2011, 2012; CCS® has also made Selling Power’s Top 10 Sales Process Companies list. Stay connected to CustomerCentric Selling® via Twitter, LinkedIn, Facebook and YouTube. For more information, visit, email Jill Perez jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.