Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Receives High Marks from Clients for Free Sales Process Management™ Workshops

First Two Sales Process Management™ Workshops Sellout and Seen As Huge Success by CustomerCentric Selling® Clients

Atlanta, GA, November 29, 2010

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced its inaugural Sales Process Management™ Workshops a huge success, measured by the full attendance of over 42 attendees and rave reviews received from the post-workshop survey. With the intent of investing in its clients, CustomerCentric Selling® recently launched two sessions of the complimentary Sales Process Management™ Workshop in Denver. The workshop is designed specifically for first and second line sales managers who are managing salespeople who have been trained in CCS®. This unique workshop helps clients fully maximize their investment in the CustomerCentric Selling® methodology by focusing on the important role of sales leadership.

Matt Hammond, Solution Specialist from Vertafore, states, “I really enjoyed the workshop and think it was a great reinforcement for the work we did earlier this year. Aside from reinforcing the CCS® sales process, I really took a lot away from the coaching sessions, as well as the pipeline review areas as they relate to the numbers. It’s great not only to have a framework for assessing a pipeline, but also to gain understanding into what those numbers mean. At the very least it will help my sales career, but I’m confident it will also help a ton as I move into sales leadership.”

Gary Walker, CustomerCentric Selling® Co-founder, states, “We presented our attendees with some of the science behind sales management. As a result, they will be more effective managers and leaders, and subsequently their salespeople will be more effective. CustomerCentric Selling® is unique for having made this investment in our clients and look forward to offering similar programs in the future to help assist them in reaching their revenue objectives.”

Vince Tornillo, Director of Commercial Sales for NovoDynamics, writes, “Thank you for your investment and for providing me the opportunity to attend your Sales Process Management™ Workshop. It was extremely valuable in how it reinforced and revived some fundamental principles, philosophies and processes that will be paramount as I build my sales team.”

Due to the success of the Sales Process Management™ Workshop, CustomerCentric Selling® plans to offer two free workshops next year in 2011. Based on the direct feedback from attendees, each workshop will be highly focused, interactive and tactical. Sales management will be introduced to the same science behind CustomerCentric Selling® and will leave with an implementation plan that clearly defines the what, when and how to execute what has been learned. Since the Sales Process Management™ Workshop will remain an evolving program, clients will be encouraged to attend as often as they like, which exhibits the ongoing commitment CCS® has for their continued sales success.

Mark Winz, a sales executive who also attended, adds, “The content was 100% on target!” Garland Jackson from PeopleNet, states, “I am a CCS® believer and feel those in my group have embraced CustomerCentric Selling® and are reaping the rewards of understanding the methodology.” Reid Mellot, Regional Vice President of Recondo Technology, adds, “I believe this workshop was an overwhelming success. I’m confident the new ideas and process will increase our revenue opportunity.”

For more information about the CustomerCentric Selling® Sales Process Management™ Workshop, please visit:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009 and 2010 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at