Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Releases New Book to Aid Prospecting and Business Development Efforts

CustomerCentric Selling® Publishes Actionable Field Guide for Salespeople to Better Prospect and Advance Business Development Skills

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Atlanta, GA, February 25, 2013

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced a new book, The CustomerCentric Selling® Field Guide to Prospecting and Business Development, published by McGraw-Hill that addresses prospecting and business development with tangible and actionable exercises for execution in the field.

The new book is written by Gary Walker, Co-founder and Executive Vice President of Channel Sales and Operations for CustomerCentric Selling®, and includes detailed plans and exercises to help salespeople learn and practice the new skills needed to advance prospecting and business development efforts in today’s evolving and competitive marketplace. Also included in this field guide are tips and resources for where to go for helpful sales applications, social media musts, and what Gary refers to as a “25 Company Plan.”

Gary Walker, Executive Vice President of Channel Sales and Operations for CustomerCentric Selling®, states, “We intended this book to be more of an actionable field guide for salespeople to easily execute and keep at their desk for handy reference.” Walker adds, “We’re excited to share this field guide as a supplement to our core sales methodology which will help arm salespeople with tangible skill sets that they can use and need in order to gain a competitive edge in this saturated market.”

CustomerCentric Selling® will be hosting a Webinar in coming weeks with InsideView to provide a sneak peek and explore the core concepts outlined in the new book. Details about this event will follow shortly.

Visit this page to learn more about The CustomerCentric Selling® Field Guide for Prospecting and Business Development and to pre-order copies:

About CustomerCentric Selling® – The Sales Training Company
CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for four consecutive years: 2009, 2010, 2011, 2012; CCS® has also made Selling Power’s Top 10 Sales Process Companies list. Stay connected to CustomerCentric Selling® via Twitter, LinkedIn, Facebook and YouTube. For more information, visit, email Jill Perez jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.

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