Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

CustomerCentric Selling® Sales Methodology Empowers Berner International to Significantly Improve Sales Performance

Berner International Adopts a Proactive and Disciplined Approach to Selling, Using the CustomerCentric Selling® Sales Methodology

Atlanta, GA, November 14, 2011

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced that Berner, the leading producer of the most efficient, cost effective, reliable fresh air ventilation with energy recovery systems and air curtains on the market, has achieved significant sales performance improvement since implementing the CustomerCentric Selling® sales methodology into their business.

Georgia Berner, President and Owner, was very pleased with the results of the sales training received, saying, “With the help of the CustomerCentric Selling® sales methodology delivered by CCS® Business Partner, Philippe Lavie of KeyRoad, we have realigned some of our resources to cover both incoming sales opportunities as well as being proactive in our business development. We now better understand how to engage our target audiences to more effectively diagnose their needs and challenges. We are transforming our organization from a passive and reactive organization to a more sales and market driven machine. Finally, we are better equipped to proactively drive our sales activities and not just be an inbound reactive organization.”

When first approaching CCS® Business Partner, Philippe Lavie, Berner suggested it needed to shake up its sales organization, implement a more disciplined and focused approach to selling, and develop a sales management system to keep its activities in line with its projected growth goals. After implementing the CustomerCentric Selling® sales methodology, Berner was equipped with a senior management coaching program to help implement new sales processes, access to sales expertise through advisory services, and a tailored sales training program based on the CustomerCentric Selling® sales methodology. Moreover, improvement in sales performance has resulted in securing incremental revenue while minimizing the downturn impact to its business, as well as a more proactive approach to supporting channel partners, and in general, a more disciplined approach to selling.

For more information about Berner International, please visit: For information about this client success story, please email CCS® Business Partner Philippe Lavie at:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for 2009, 2010, 2011, and also made Selling Power’s Top 10 Sales Process Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. For more information, visit or email Jill Perez: jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.