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competitive strategies

b2b selling
b2b

Sales Tips: 3 Things to Know Before Selling to the B2B Market

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online

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head in the sand
competitive strategies

Sales Tips: Beware of Your Adversaries

By John Holland, Chief Content Officer, CustomerCentric Selling® Committee decisions are exponentially more difficult than single buyer transactions. They are longer buyer cycles and by nature more strategic. Conversations with first-line managers

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Customer Centric Selling

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