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Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Although B2B buyers are most interested in product features and functionality when evaluating companies, buyer’s perception of your company can sway their decision in
By John Holland, Chief Content Officer, CustomerCentric Selling® At the risk of sounding like my parents, selling seemed so simple 25 years ago. Sales was on its own island and were
By John Holland, Chief Content Officer,CustomerCentric Selling® - The Sales Training Company I was involved in a lengthy meeting this week that was primarily about creating demand in light of the fact