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Sales Tips: How to Sway Your Buyers’ Decision in B2B Sales Deals

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Although B2B buyers are most interested in product features and functionality when evaluating companies, buyer’s perception of your company can sway their decision in

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sales process

Sales Tips: Wakeup Call for Sales – Today’s Realities and How to Adapt with Your Buyer

By John Holland, Chief Content Officer, CustomerCentric Selling® At the risk of sounding like my parents, selling seemed so simple 25 years ago. Sales was on its own island and were

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need development

Sales Tips: How to Create Demand for Your Offerings at Executive Levels

By John Holland, Chief Content Officer,CustomerCentric Selling® - The Sales Training Company I was involved in a lengthy meeting this week that was primarily about creating demand in light of the fact

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Customer Centric Selling

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