Sales Tips: Wakeup Call for Sales – Today’s Realities and How to Adapt with Your Buyer

By John Holland, Chief Content Officer, CustomerCentric Selling® At the risk of sounding like my parents, selling seemed so simple 25 years ago. Sales was on its own island...

Sales Tips: Beware of Your Adversaries

By John Holland, Chief Content Officer, CustomerCentric Selling® Committee decisions are exponentially more difficult than single buyer transactions. They are longer buyer...

Sales Tips: Setting the Pace with Buyers

By John Holland, Chief Content Officer, CustomerCentric Selling® It seems that salespeople are always trying to speed up sales cycles. Part of it I suspect is due to the...

Sales Tips: 4 Components of a Repeatable Sales Process

By John Holland, Chief Content Officer, CustomerCentric Selling® Henry Ford is credited with creating production lines allowing cars to be built consistently regardless of the...

Sales Tips: The Value of Process

By John Holland, Chief Content Officer, CustomerCentric Selling® Soon after starting my sales career I became aware there was a staggering list of things I needed to learn....