Sales Tips: How to Create Middle Ground for Buyers and Sellers
By John Holland, Chief Content Officer, CustomerCentric Selling® Vendors and their marketing staffs have faced many challenges in managing inbound leads. For vendors selling...
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sales strategy
Sales Tips: Types of Customer Data to Collect to Improve Marketing Strategy
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner When some marketing professionals think about surveys, they generally think about close-ended feedback....
Sales Tips: 3 Things to Know Before Selling to the B2B Market
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner In recent years, selling to the B2B market has presented new challenges for companies such as buyers’...
Sales Tips: How to Respond to “Best and Final” Pricing Requests
By John Holland, Chief Content Officer, CustomerCentric Selling® How should sellers reply when they are not going to win a transaction but are asked for a “best and final”...
Win Loss Best Practices: Competitive Intelligence Leads to Strategic Decisions
Guest post by Primary Intelligence, CustomerCentric Selling® Partner Any electrical socket around you provides a tap to a near endless supply of energy. Inside the wires,...