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By John Holland, Chief Content Officer, CustomerCentric Selling® Vendors and their marketing staffs have faced many challenges in managing inbound leads. For vendors selling complex, expensive offerings website visitors provide less
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner When some marketing professionals think about surveys, they generally think about close-ended feedback. Close-ended feedback, which is typically collected in online surveys, involves rating
Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online
By John Holland, Chief Content Officer, CustomerCentric Selling® How should sellers reply when they are not going to win a transaction but are asked for a “best and final” number? Some
Guest post by Primary Intelligence, CustomerCentric Selling® Partner Any electrical socket around you provides a tap to a near endless supply of energy. Inside the wires, there is enough power to run