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sales strategy

buyer and seller connection
sales tips

Sales Tips: How to Create Middle Ground for Buyers and Sellers

By John Holland, Chief Content Officer, CustomerCentric Selling® Vendors and their marketing staffs have faced many challenges in managing inbound leads. For vendors selling complex, expensive offerings website visitors provide less

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customer data strategy
customer data

Sales Tips: Types of Customer Data to Collect to Improve Marketing Strategy

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner When some marketing professionals think about surveys, they generally think about close-ended feedback. Close-ended feedback, which is typically collected in online surveys, involves rating

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b2b selling
b2b

Sales Tips: 3 Things to Know Before Selling to the B2B Market

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online

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best and final pricing
sales technique

Sales Tips: How to Respond to “Best and Final” Pricing Requests

By John Holland, Chief Content Officer, CustomerCentric Selling® How should sellers reply when they are not going to win a transaction but are asked for a “best and final” number? Some

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competitive intelligence

Win Loss Best Practices: Competitive Intelligence Leads to Strategic Decisions

Guest post by Primary Intelligence, CustomerCentric Selling® Partner Any electrical socket around you provides a tap to a near endless supply of energy. Inside the wires, there is enough power to run

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